Project Replant: Plant A Tree FOR EVERY PRODUCT SOLD
Imagine the scene: you’ve just come home from the store with a new REVEAL Cork iPhone Case, and in that very moment, an oak tree starts growing right next to you. Your friend who is shopping online also falls in love with a REVEAL Bamboo iPad Folio. As soon as the "buy" button is clicked - "pop!" - another tree (a pine perhaps), starts unfolding its tiny green branches in the crack of the floor.
Popping through the floor…well, not quite!
While a pine tree obviously won´t shoot right from your floor -, this is not far from what REVEAL´s rePlant Program is all about. In partnership with American Forests, REVEAL plants a tree for every product you buy from their Nature Tech Collection. This means anytime you purchase a tech accessory from REVEAL – a smartphone case, a tablet folio or a pair of earphones, all made with bamboo, cork and wood –, you´ll actually plant a tree in one of the many endangered forests worldwide.
The partnership was a strategic choice: American Forests is the organization when it comes to protecting and restoring forests. Founded in 1875, the oldest national nonprofit conservation organization in the United States has been at the forefront of the conservation movement ever since. It has helped to establish institutions we take for granted today, such as the U.S. Forest Service and the national forest and national park systems, has provided public education on responsible forest stewardship and contributed to literally thousands of forest ecosystem restoration projects.
50 million trees – and counting
Since 1990, American Forests has planted over 50 million trees in forests throughout the U.S. and beyond, resulting in cleaner air and drinking water, restored habitat for wildlife and fish, and the removal of millions of tons of carbon dioxide from the atmosphere. With the impressive goal of planting a total of 100 million trees by 2020, American Forests is certainly not resting on their laurels.
At Reveal, we feel proud to support American Forests and contribute to the birth of beautiful forests here at home and all over the world. For more information on American Forests, please visit their website here.